​This course aims to enhance students' abilities in the areas of gathering information, processing and converting it into knowledge using scientific methods and tools, and the transition to producing specialized knowledge in the areas of communication. This objective will be achieved by using scientific research methods in the fields of social sciences and scientific tools in the fields of communication and media, where students learn to design the tools of information gathering, such as questionnaires, interviews, focus groups, methods of content analysis, discourse analysis, modern studies in media monitoring, public data analysis on digital means, and statistical applications in communication and media research​